Curious about
complexity.
Ruthless about
clarity.
Twelve years of crafting digital products, from B2C startups in Warsaw to a unicorn in Denver — and, now, my own practice.
Over a decade of crafting digital products.
The startup beginning
My adventure started in the trenches of a budding B2C startup. As a rookie UX Designer / Product Manager, I was thrown into the deep end — and loved every minute. User interviews, usability tests, the full product development and optimization lifecycle. A crash course in applying theory to real-world problems.
From small startups to big corporations
Transitioning to a software house, I collaborated with various clients — from nimble startups to large corporations. Chaos was a common theme, but so was the need for more clarity on building successful products. I started focusing on educating teams and creating a product-centric culture, moving away from project-based thinking.
Cultivating community: the UX Book Club
One of the highlights of this period was leading the UX Book Club across major Polish cities. Organizing events, meeting people passionate about product building. I’m proud to have played a part in fostering product awareness and development during these early days.
Beyond design: a holistic approach
Returning to the B2C realm, I expanded my UX Designer role to encompass a broader spectrum of product development. Intensive user research, strategic planning, and integrating Lean UX into daily workflows. I continued the UX Book Club and pursued postgraduate studies in Service Design.
Leadership and innovation in the startup world
At a larger B2B analytics startup, I stepped up as Product Team Leader, guiding product and development teams. This deepened my leadership and team management experience — fostering a design-oriented culture, refining product processes, and participating in strategic company decisions.
Corporate challenge
Curiosity led me to a large banking corporation to explore product design in a corporate setting. Brief but insightful — adapting startup agility to a corporate context, and seeing where it doesn’t translate.
Silicon Valley spirit: Housecall Pro
My journey brought me to Housecall Pro, a $1.1B unicorn. Deeply immersed in Silicon Valley culture — human-centric, rapid problem-solving, valuing diverse stakeholder opinions. Crafting unique solutions tailored to our varied client base.
Forging my own path: 80/20 Design
Creating 80/20 Design has been the most personal step. As a solo entrepreneur I now wear many hats — consulting with startups and product teams, sharing knowledge through writing, and handling all aspects of running an independent practice. Space to refine my expertise and embrace new challenges.
What people I’ve worked with say.
Wojtek is the best person I hired, ever. He is obsessed with applying structure to chaos — be it via process design or careful and deliberate communication. His calm demeanor is a great asset, but it actually hides a very competitive nature and a need for speed in execution. He is an expert in User Experience and Product Design, with a very analytical approach to both generating and evaluating user insights.
Wojtek consistently demonstrated an exceptional level of effort and energy in the product designer role at Housecall Pro. The dedication to achieving excellence was evident in Wojtek’s work, and I am grateful for the valuable contributions Wojtek made to our team. Working with Wojtek has been a pleasure, always exemplifying professionalism and unwavering commitment.
I worked with Wojtek during my first year at Housecall Pro and he is one of the most organized and thorough designers I have worked with. He set a standard for the rest of the design team in terms of user journeys and async work. He goes into the depths of a problem and fully analyzes it before tackling flows that best suit the user’s solution.
You can take one look at Wojtek’s design files and realize that, as a designer, you’re falling short in some way. His files are incredibly clean, organized, and easy to understand. When Wojtek joined the team, his attention to detail blew me away and I instantly knew that I needed to step up my game.
I’ve worked with Wojtek for several months and I can confidently recommend his work. Wojtek’s a great team player, always ready to help us by consulting on design or product features. He took very big ownership of his work and demonstrated amazing organizational skills and an impressive level of emotional intelligence.
I highly recommend Wojtek as a Product Designer. He has a deep understanding of user needs and knows how to design products that meet and exceed their expectations. His ability to translate complex ideas into simple, elegant designs is truly remarkable. Excellent team player and collaborator.
Wojtek is the most well-organized designer I have ever had the pleasure to work with. His design documentation is incredibly thorough and meticulous, and served as an example for all product designers on the team. On many occasions, his analytical approach helped me look at the problem from an entirely different perspective.
I worked with Wojtek on a fintech product for over a year. He had a great understanding of his domain and, despite many challenges, handled them well. Wojtek has an analytical approach and it shows — his work is thorough and detailed. Excellent at communication and planning. Funny, easy-going, and always open to discussion.
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Discover how I can help →What fuels the work.
Bikes, bikes, bikes
Cycling is one of the few things that genuinely switches my brain off. I ride regularly around Warsaw — sometimes longer routes when the week has been heavy. It’s less about performance and more about rhythm: the consistent push, streets changing with the seasons, the occasional hill that makes you grateful you started. I’ve done competitive events here and there, but mostly I’m just someone who needs a few hours on a bike to think straight.
Travel, books and nature
I read a lot — design and psychology form the core, but I drift into history, philosophy, and whatever a trusted recommendation puts in my hands. Travel matters too, mostly for the contrast it provides: unfamiliar places, no agenda if possible, mountains when there’s a choice. The two reinforce each other more than I’d expected. You come back from somewhere new with different questions than the ones you left with, and usually a better book list.