Graphic element with blue to violet gradient shape
Graphic element with blue to violet gradient shape

Welcome to My World of Product Development

Hi! 👋 I'm Wojtek. For over a decade, I've been navigating the vibrant and challenging world of product development.

I'm not just offering the "Product Manual" and personalized consultations here. I'm also keen to share my journey with you – the lessons learned, the missteps along the way, and how they could have been avoided. I aim to share the principles that have guided me in crafting successful products.

Dive in and discover how these insights can help in your own journey of building remarkable digital products.

Welcome to
My Product Development World!

Hi! 👋 I'm Wojtek. For over a decade, I've been navigating the vibrant and challenging world of product development.

I'm not just offering the "Product Manual" and personalized consultations here. I'm also keen to share my journey with you – the lessons learned, the missteps along the way, and how they could have been avoided. I aim to share the principles that have guided me in crafting successful products.

Dive in and discover how these insights can help in your own journey of building remarkable digital products.

Graphic element with blue to violet gradient shape

Welcome to My World of Product Development

Hi! 👋 I'm Wojtek. For over a decade, I've been navigating the vibrant and challenging world of product development.

I'm not just offering the "Product Manual" and personalized consultations here. I'm also keen to share my journey with you – the lessons learned, the missteps along the way, and how they could have been avoided. I aim to share the principles that have guided me in crafting successful products.

Dive in and discover how these insights can help in your own journey of building remarkable digital products.

MY JOURNEY

MY JOURNEY

Over a Decade of Crafting Digital Products

Over a Decade of Crafting Digital Products

The Startup Beginning

My adventure started in the trenches of a budding B2C startup. As a rookie UX Designer/Product Manager, I was thrown into the deep end - and loved every minute! I got hands-on with everything from user interviews to usability tests, diving deep into the product development and optimization lifecycle. It was a crash course in applying theoretical knowledge to real-world applications.

The Startup Beginning

My adventure started in the trenches of a budding B2C startup. As a rookie UX Designer/Product Manager, I was thrown into the deep end - and loved every minute! I got hands-on with everything from user interviews to usability tests, diving deep into the product development and optimization lifecycle. It was a crash course in applying theoretical knowledge to real-world applications.

The Startup Beginning

My adventure started in the trenches of a budding B2C startup. As a rookie UX Designer/Product Manager, I was thrown into the deep end - and loved every minute! I got hands-on with everything from user interviews to usability tests, diving deep into the product development and optimization lifecycle. It was a crash course in applying theoretical knowledge to real-world applications.

Startups → Corporations

From Small Startups to Big Corporations

From Small Startups to Big Corporations

Transitioning to a software house, I collaborated with various clients - from nimble startups to large corporations. Chaos was a common theme, but so was the need for more clarity on building successful products. I started focusing on educating teams and creating a product-centric culture, moving away from project-based thinking to a product-oriented approach.

Transitioning to a software house, I collaborated with various clients - from nimble startups to large corporations. Chaos was a common theme, but so was the need for more clarity on building successful products. I started focusing on educating teams and creating a product-centric culture, moving away from project-based thinking to a product-oriented approach.

Transitioning to a software house, I collaborated with various clients - from nimble startups to large corporations. Chaos was a common theme, but so was the need for more clarity on building successful products. I started focusing on educating teams and creating a product-centric culture, moving away from project-based thinking to a product-oriented approach.

Cultivating Community:
The UX Book Club

Cultivating Community:
The UX Book Club

One of the highlights of this period was leading the “UX Book Club” across major Polish cities. Leading, organizing events, and meeting like-minded people passionate about product building was energizing and motivating. I’m proud to have played a part in fostering product awareness and development during these early days.

One of the highlights of this period was leading the “UX Book Club” across major Polish cities. Leading, organizing events, and meeting like-minded people passionate about product building was energizing and motivating. I’m proud to have played a part in fostering product awareness and development during these early days.

One of the highlights of this period was leading the “UX Book Club” across major Polish cities. Leading, organizing events, and meeting like-minded people passionate about product building was energizing and motivating. I’m proud to have played a part in fostering product awareness and development during these early days.

Beyond Design: A Holistic Approach

Beyond Design:
A Holistic Approach

Returning to the B2C realm, I expanded my role as a UX Designer to encompass a broader spectrum of product development activities. This phase was characterized by intensive user research, strategic planning, and integrating Lean UX principles into daily workflows. I continued to lead the UX Book Club and pursued postgraduate studies in “Service Design,” further refining my approach to product development.

Returning to the B2C realm, I expanded my role as a UX Designer to encompass a broader spectrum of product development activities. This phase was characterized by intensive user research, strategic planning, and integrating Lean UX principles into daily workflows. I continued to lead the UX Book Club and pursued postgraduate studies in “Service Design,” further refining my approach to product development.

Returning to the B2C realm, I expanded my role as a UX Designer to encompass a broader spectrum of product development activities. This phase was characterized by intensive user research, strategic planning, and integrating Lean UX principles into daily workflows. I continued to lead the UX Book Club and pursued postgraduate studies in “Service Design,” further refining my approach to product development.

Leadership and Innovation in the Startup World

Leadership and Innovation in the Startup World

At a larger, advanced B2B analytics startup, I stepped up as Product Team Leader, guiding product and development teams. This role deepened my leadership and team management experience, driven by ambition and responsibility. I emphasized fostering a design-oriented culture, refining product processes, and participating in strategic company decisions.

At a larger, advanced B2B analytics startup, I stepped up as Product Team Leader, guiding product and development teams. This role deepened my leadership and team management experience, driven by ambition and responsibility. I emphasized fostering a design-oriented culture, refining product processes, and participating in strategic company decisions.

At a larger, advanced B2B analytics startup, I stepped up as Product Team Leader, guiding product and development teams. This role deepened my leadership and team management experience, driven by ambition and responsibility. I emphasized fostering a design-oriented culture, refining product processes, and participating in strategic company decisions.

Corporate Challenge

Corporate Challenge

Curiosity led me to a large banking corporation to explore product design in a corporate setting. It was a brief but insightful foray into adapting startup agility to a corporate context, aiming to bring about significant changes and improvements.

Curiosity led me to a large banking corporation to explore product design in a corporate setting. It was a brief but insightful foray into adapting startup agility to
a corporate context, aiming to bring about significant changes and improvements.

Curiosity led me to a large banking corporation to explore product design in a corporate setting. It was a brief but insightful foray into adapting startup agility to a corporate context, aiming to bring about significant changes and improvements.

Silicon Valley Spirit: Shaping a Unicorn’s Journey

Silicon Valley Spirit: Shaping a Unicorn’s Journey

My journey brought me to Housecall Pro, a dynamic startup valued at $1.1 billion and proudly holding a unicorn status. I was deeply immersed in the Silicon Valley culture. This environment, renowned for its human-centric and rapid problem-solving ethos, highly values diverse stakeholder opinions. Here, I was not just following the traditional playbook but crafting effective, unique solutions tailored to our varied client base's specific situations and capabilities, embodying the true spirit of innovation and adaptability.

My journey brought me to Housecall Pro, a dynamic startup valued at $1.1 billion and proudly holding a unicorn status. I was deeply immersed in the Silicon Valley culture. This environment, renowned for its human-centric and rapid problem-solving ethos, highly values diverse stakeholder opinions. Here, I was not just following the traditional playbook but crafting effective, unique solutions tailored to our varied client base's specific situations and capabilities, embodying the true spirit of innovation and adaptability.

My journey brought me to Housecall Pro, a dynamic startup valued at $1.1 billion and proudly holding a unicorn status. I was deeply immersed in the Silicon Valley culture. This environment, renowned for its human-centric and rapid problem-solving ethos, highly values diverse stakeholder opinions. Here, I was not just following the traditional playbook but crafting effective, unique solutions tailored to our varied client base's specific situations and capabilities, embodying the true spirit of innovation and adaptability.

My Portfolio

Creating Intuitive Designs from Complex Problems

PRINCIPLES

“As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”

Harrington Emerson

“As to methods, there may be
a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”

Harrington Emerson

  • Prioritization Principle

    Implementing the 80/20 principle in product building, focusing on what truly matters, and diligently working on prioritization.

    Adaptive Processes

    Embracing adaptability, flexibility, and agility. Understanding that there's no one-size-fits-all in product development and focusing on adaptability according to user and business needs.

    Deep Understanding

    Building a thorough understanding of users, clients, their needs, motivations, and challenges. This also extends to understanding stakeholders and team dynamics.

    Problem-Solving Focus

    Prioritizing the need to deeply understand complex problems before attempting to solve them.

  • Collaborative Environment

    Fostering a friendly atmosphere with honesty, openness, and respect are key teamwork elements.

    Culture of Product Awareness

    Building a culture and awareness of product development throughout the organization. Educating about the importance of research, multidisciplinary team engagement, etc.

    Rapid Iteration & Validation

    Quick iteration and validation of assumptions through MVP development, testing understanding against reality, and adjusting accordingly.

    Innovation Emphasis

    Placing a high value on innovation and breakthrough solutions, aiming to create products that are not just improvements but offer new approaches to problems.

  • User-Centric Approach

    Embracing a holistic approach in service design, considering the broader ecosystem in which the service operates, and focusing on user-centricity and co-creation to identify real problems and opportunities.

    Grounded Decision-Making

    Recognizing the importance of staying connected to the results of our decisions, promoting a culture that is open to feedback and ready to update views.

    Interdisciplinary Teams

    Encouraging teams that exchange knowledge and experience from various areas, collaborating closely with each other.

    Data-Driven Decisions

    Making product decisions based on verified data emphasizes data's importance in guiding decision-making.

  • Prioritization Principle

    Implementing the 80/20 principle in product building, focusing on what truly matters, and diligently working on prioritization.

    Adaptive Processes

    Embracing adaptability, flexibility, and agility. Understanding that there's no one-size-fits-all in product development and focusing on adaptability according to user and business needs.

    Deep Understanding

    Building a thorough understanding of users, clients, their needs, motivations, and challenges. This also extends to understanding stakeholders and team dynamics.

    Problem-Solving Focus

    Prioritizing the need to deeply understand complex problems before attempting to solve them.

  • Collaborative Environment

    Fostering a friendly atmosphere with honesty, openness, and respect are key teamwork elements.

    Culture of Product Awareness

    Building a culture and awareness of product development throughout the organization. Educating about the importance of research, multidisciplinary team engagement, etc.

    Rapid Iteration & Validation

    Quick iteration and validation of assumptions through MVP development, testing understanding against reality, and adjusting accordingly.

    Innovation Emphasis

    Placing a high value on innovation and breakthrough solutions, aiming to create products that are not just improvements but offer new approaches to problems.

  • User-Centric Approach

    Embracing a holistic approach in service design, considering the broader ecosystem in which the service operates, and focusing on user-centricity and co-creation to identify real problems and opportunities.

    Grounded Decision-Making

    Recognizing the importance of staying connected to the results of our decisions, promoting a culture that is open to feedback and ready to update views.

    Interdisciplinary Teams

    Encouraging teams that exchange knowledge and experience from various areas, collaborating closely with each other.

    Data-Driven Decisions

    Making product decisions based on verified data emphasizes data's importance in guiding decision-making.

  • Prioritization Principle

    Implementing the 80/20 principle in product building, focusing on what truly matters, and diligently working on prioritization.

    Deep Understanding

    Building a thorough understanding of users, clients, their needs, motivations, and challenges. This also extends to understanding stakeholders and team dynamics.

  • Adaptive Processes

    Embracing adaptability, flexibility, and agility. Understanding that there's no one-size-fits-all in product development and focusing on adaptability according to user and business needs.

    Problem-Solving Focus

    Prioritizing the need to deeply understand complex problems before attempting to solve them.

  • User-Centric Approach

    Embracing a holistic approach in service design, considering the broader ecosystem in which the service operates, and focusing on user-centricity and co-creation to identify real problems and opportunities.

    Interdisciplinary Teams

    Encouraging teams that exchange knowledge and experience from various areas, collaborating closely with each other.

  • Grounded Decision-Making

    Recognizing the importance of staying connected to the results of our decisions, promoting a culture that is open to feedback and ready to update views.

    Data-Driven Decisions

    Making product decisions based on verified data emphasizes data's importance in guiding decision-making.

  • Collaborative Environment

    Fostering a friendly atmosphere with honesty, openness, and respect are key teamwork elements.

    Rapid Iteration & Validation

    Quick iteration and validation of assumptions through MVP development, testing understanding against reality, and adjusting accordingly.

  • Culture of Product Awareness

    Building a culture and awareness of product development throughout the organization. Educating about the importance of research, multidisciplinary team engagement, etc.

    Innovation Emphasis

    Placing a high value on innovation and breakthrough solutions, aiming to create products that are not just improvements but offer new approaches to problems.

RECOMMENDATIONS

  • Wojtek consistently demonstrated an exceptional level of effort and energy in the product designer role at Housecall Pro. The dedication to achieving excellence was evident in Wojtek's work, and I am grateful for the valuable contributions Wojtek made to our team.

    Working with Wojtek has been a pleasure, always exemplifying professionalism and unwavering commitment. I highly recommend Wojtek for his outstanding qualities and believe he will thrive in any professional endeavour he undertakes.

    Stumpy Avjean
    Vice President, Product Design at Housecall Pro

  • Wojtek is the best person I hired, ever. He is obsessed with applying structure to chaos - be it via process design or careful and deliberate communication. His calm demeanor is a great asset, but it actually hides a very competitive nature and a need for speed in execution.



    He is an expert in User Experience and Product Design, with a very analytical approach to both generating an evaluating user insights. So it will come as no surprise that I do hope we will have the opportunity to work together again.

    Marcin Grodzicki
    General Manager at Housecall Pro

  • I worked with Wojtek during my first year at Housecall Pro and he is one of the most organized and through designers I have worked with. He landed up setting a standard for the rest of the design team in terms for user journeys and async work. He is one to go into the depths of a problem and fully analyze it before tackling flows that best suit for the user’s solution to their task at hand.

    Wojtek will take the time to understand the user’s problems, jobs to do, goals, etc. I can always count on him for delivering pixel perfect designs, intuitive decisions, and able to give great honest feedback. He contributes well on a team in any capacity and is overall a wonderful collaborator.

    Jen Thorneycroft
    Senior Product Designer at Housecall Pro

  • You can take one look at Wojtek’s design files and realize that, as a designer, you’re falling short in some way. His files are so incredible clean, organized, and easy to understand. When Wojtek joined the team, his attention to detail blew me away and I instantly knew that I needed to step up my game!

    Along with being an amazing designer, Wojtek always brings reasonable, thoughtful questions into every design review and conversation. We will absolutely miss Wojtek’s organizational skills and friendly attitude here at Housecall Pro!

    Allen Boitz
    Senior Product Designer at Housecall Pro

  • I worked with Wojtek for over a year and enjoyed every minute of it! We did not get a chance to work on the same projects together, but we frequently participated in the same team meetings and knowledge-sharing sessions.

    Wojtek is the most well-organized designer I have ever had a pleasure to work with. His design documentation is incredibly thorough and meticulous, and served as an example for all product designers on the team. On many occasions, his analytical approach helped me look at the problem from an entirely different perspective and bring me closer to the solution.

    But above all, Wojtek is simply a great colleague who's always willing to help and openly talk about all work-(un)related issues, or have a friendly chat. Thanks for all those conversations, Wojtek!

    Oliwia Ignaszak
    Product Designer at Housecall Pro

  • I've worked with Wojtek for several months and I can confidently recommend Wojtek's work!

    Wojtek's great team player, he was always ready to help us by consulting on design or product features. He's taken very big ownership of his work and demonstrated amazing organizational skills and impressive level of emotional intelligence.

    Moreover Wojtek's positive attitude towards work had tremendous impact on our whole team's work and our team's chemistry!

    Michał Biechoński
    Software Engineering Manager at Housecall Pro

  • I highly recommend Wojtek as a Product Designer. He has a deep understanding of user needs and knows how to design products that meet and exceed their expectations. His ability to translate complex ideas into simple, elegant designs is truly remarkable.

    In addition to his design skills, Wojtek is an excellent team player and collaborator. He is always willing to listen to feedback, offer constructive criticism, and work together with others to achieve the best possible outcome. His positive attitude and willingness to help have made him a valuable asset to our team.

    Hanna Kuczara
    Senior Software QA Engineering at Housecall Pro


  • I have been working with Wojtek in a team on a fintech product for the past year. Wojtek had a great understanding of his domain and despite many challenges, he handled them well. Wojtek has an analytical approach and it shows; as a result, his work is thorough and detailed. Wojtek is also a very well organized person, excellent at communication and planning.
    He is funny, easy going, and always open to discussion.

    Dominik Felczak
    Senior Software Engineering at Housecall Pro

  • Wojtek consistently demonstrated an exceptional level of effort and energy in the product designer role at Housecall Pro. The dedication to achieving excellence was evident in Wojtek's work, and I am grateful for the valuable contributions Wojtek made to our team.

    Working with Wojtek has been a pleasure, always exemplifying professionalism and unwavering commitment. I highly recommend Wojtek for his outstanding qualities and believe he will thrive in any professional endeavour he undertakes.

  • Wojtek is the best person I hired, ever. He is obsessed with applying structure to chaos - be it via process design or careful and deliberate communication. His calm demeanour is a great asset, but it actually hides a very competitive nature and a need for speed in execution.



    He is an expert in User Experience and Product Design, with a very analytical approach to both generating an evaluating user insights. So it will come as no surprise that I do hope we will have the opportunity to work together again.

  • I worked with Wojtek during my first year at Housecall Pro and he is one of the most organized and through designers I have worked with. He landed up setting a standard for the rest of the design team in terms for user journeys and async work. He is one to go into the depths of a problem and fully analyze it before tackling flows that best suit for the user’s solution to their task at hand.

    Wojtek will take the time to understand the user’s problems, jobs to do, goals, etc. I can always count on him for delivering pixel perfect designs, intuitive decisions, and able to give great honest feedback. He contributes well on a team in any capacity and is overall a wonderful collaborator.

  • You can take one look at Wojtek’s design files and realize that, as a designer, you’re falling short in some way. His files are so incredible clean, organized, and easy to understand. When Wojtek joined the team, his attention to detail blew me away and I instantly knew that I needed to step up my game!

    Along with being an amazing designer, Wojtek always brings reasonable, thoughtful questions into every design review and conversation. We will absolutely miss Wojtek’s organizational skills and friendly attitude here at Housecall Pro!

  • I worked with Wojtek for over a year and enjoyed every minute of it! We did not get a chance to work on the same projects together, but we frequently participated in the same team meetings and knowledge-sharing sessions.

    Wojtek is the most well-organized designer I have ever had a pleasure to work with. His design documentation is incredibly thorough and meticulous, and served as an example for all product designers on the team. On many occasions, his analytical approach helped me look at the problem from an entirely different perspective and bring me closer to the solution.

    But above all, Wojtek is simply a great colleague who's always willing to help and openly talk about all work-(un)related issues, or have a friendly chat. Thanks for all those conversations, Wojtek!

  • I've worked with Wojtek for several months and I can confidently recommend Wojtek's work!

    Wojtek's great team player, he was always ready to help us by consulting on design or product features. He's taken very big ownership of his work and demonstrated amazing organizational skills and impressive level of emotional intelligence.

    Moreover Wojtek's positive attitude towards work had tremendous impact on our whole team's work and our team's chemistry!

  • I highly recommend Wojtek as a Product Designer. He has a deep understanding of user needs and knows how to design products that meet and exceed their expectations. His ability to translate complex ideas into simple, elegant designs is truly remarkable.

    In addition to his design skills, Wojtek is an excellent team player and collaborator. He is always willing to listen to feedback, offer constructive criticism, and work together with others to achieve the best possible outcome. His positive attitude and willingness to help have made him a valuable asset to our team.

  • I have been working with Wojtek in a team on a fintech product for the past year. Wojtek had a great understanding of his domain and despite many challenges, he handled them well. Wojtek has an analytical approach and it shows; as a result, his work is thorough and detailed. Wojtek is also a very well organized person, excellent at communication and planning.
    He is funny, easy going, and always open to discussion.

  • Wojtek consistently demonstrated an exceptional level of effort and energy in the product designer role at Housecall Pro. The dedication to achieving excellence was evident in Wojtek's work, and I am grateful for the valuable contributions Wojtek made to our team.

    Working with Wojtek has been a pleasure, always exemplifying professionalism and unwavering commitment. I highly recommend Wojtek for his outstanding qualities and believe he will thrive in any professional endeavour he undertakes.

  • Wojtek is the best person I hired, ever. He is obsessed with applying structure to chaos - be it via process design or careful and deliberate communication. His calm demeanour is a great asset, but it actually hides a very competitive nature and a need for speed in execution.



    He is an expert in User Experience and Product Design, with a very analytical approach to both generating an evaluating user insights. So it will come as no surprise that I do hope we will have the opportunity to work together again.

  • I worked with Wojtek during my first year at Housecall Pro and he is one of the most organized and through designers I have worked with. He landed up setting a standard for the rest of the design team in terms for user journeys and async work. He is one to go into the depths of a problem and fully analyze it before tackling flows that best suit for the user’s solution to their task at hand.

    Wojtek will take the time to understand the user’s problems, jobs to do, goals, etc. I can always count on him for delivering pixel perfect designs, intuitive decisions, and able to give great honest feedback. He contributes well on a team in any capacity and is overall a wonderful collaborator.

  • You can take one look at Wojtek’s design files and realize that, as a designer, you’re falling short in some way. His files are so incredible clean, organized, and easy to understand. When Wojtek joined the team, his attention to detail blew me away and I instantly knew that I needed to step up my game!

    Along with being an amazing designer, Wojtek always brings reasonable, thoughtful questions into every design review and conversation. We will absolutely miss Wojtek’s organizational skills and friendly attitude here at Housecall Pro!

  • I worked with Wojtek for over a year and enjoyed every minute of it! We did not get a chance to work on the same projects together, but we frequently participated in the same team meetings and knowledge-sharing sessions.

    Wojtek is the most well-organized designer I have ever had a pleasure to work with. His design documentation is incredibly thorough and meticulous, and served as an example for all product designers on the team. On many occasions, his analytical approach helped me look at the problem from an entirely different perspective and bring me closer to the solution.

    But above all, Wojtek is simply a great colleague who's always willing to help and openly talk about all work-(un)related issues, or have a friendly chat. Thanks for all those conversations, Wojtek!

  • I've worked with Wojtek for several months and I can confidently recommend Wojtek's work!

    Wojtek's great team player, he was always ready to help us by consulting on design or product features. He's taken very big ownership of his work and demonstrated amazing organizational skills and impressive level of emotional intelligence.

    Moreover Wojtek's positive attitude towards work had tremendous impact on our whole team's work and our team's chemistry!

  • I highly recommend Wojtek as a Product Designer. He has a deep understanding of user needs and knows how to design products that meet and exceed their expectations. His ability to translate complex ideas into simple, elegant designs is truly remarkable.

    In addition to his design skills, Wojtek is an excellent team player and collaborator. He is always willing to listen to feedback, offer constructive criticism, and work together with others to achieve the best possible outcome. His positive attitude and willingness to help have made him a valuable asset to our team.

  • I have been working with Wojtek in a team on a fintech product for the past year. Wojtek had a great understanding of his domain and despite many challenges, he handled them well. Wojtek has an analytical approach and it shows; as a result, his work is thorough and detailed. Wojtek is also a very well organized person, excellent at communication and planning.
    He is funny, easy going, and always open to discussion.

AFTER HOURS

BIKES, BIKES, BIKES

Biking is how I unwind. Hitting the open road, I let go of daily stress. It's my method of disconnecting and embracing the outdoors. Competitive and urban rides fuel my passion, keeping me balanced and connected with the cycling community.

BIKES, BIKES, BIKES

Biking is how I unwind. Hitting the open road, I let go of daily stress. It's my method of disconnecting and embracing the outdoors. Competitive and urban rides fuel my passion, keeping me balanced and connected with the cycling community.

BIKES, BIKES, BIKES

Biking is how I unwind. Hitting the open road, I let go of daily stress. It's my method of disconnecting and embracing the outdoors. Competitive and urban rides fuel my passion, keeping me balanced and connected with the cycling community.