Notes from
the practice.

Over the last couple of months I finally had the time — and the mental space — to slow down and look at where I am as a designer after more than 11 years in product and UX roles. A reflection on burnout, fundamentals, AI, and why sometimes the most progressive thing you can do is go back to basics.

I recently encountered a post advocating skipping traditional user research in favour of direct sales calls. While this approach seems efficient for startups pressed for time, it compels us to reconsider what user research actually is — and what happens when you skip it.