Boosting User Activity with Sotrenderβs Social Inbox
Sotrender faced low user engagement, with users accessing the platform only twice a month. I led the development of the Social Inbox to integrate into daily workflows. Through research, interviews, and iterative design, we boosted user engagement and satisfaction. This case study details my approach and its success.
Due to my non-disclosure agreement, I have removed or hidden any confidential information from this case study. The information presented here is based on my own experience and does not represent the views of Sotrender.
For the full experience, view this case study on a tablet or desktop. Some elements are best seen on larger screens.
Boosting User Activity with Sotrenderβs Social Inbox
Sotrender faced low user engagement, with users accessing the platform only twice a month. I led the development of the Social Inbox to integrate into daily workflows. Through research, interviews, and iterative design, we boosted user engagement and satisfaction. This case study details my approach and its success.
Due to my non-disclosure agreement, I have removed or hidden any confidential information from this case study. The information presented here is based on my own experience and does not represent the views of Sotrender.
For the full experience, view this case study on a tablet or desktop. Some elements are best seen on larger screens.
Boosting User Activity with Sotrenderβs Social Inbox
Sotrender faced low user engagement, with users accessing the platform only twice a month. I led the development of the Social Inbox to integrate into daily workflows. Through research, interviews, and iterative design, we boosted user engagement and satisfaction. This case study details my approach and its success.
Due to my non-disclosure agreement, I have removed or hidden any confidential information from this case study. The information presented here is based on my own experience and does not represent the views of Sotrender.
For the full experience, view this case study on a tablet or desktop. Some elements are best seen on larger screens.
Boosting User Activity with Sotrenderβs Social Inbox
Sotrender faced low user engagement, with users accessing the platform only twice a month. I led the development of the Social Inbox to integrate into daily workflows. Through research, interviews, and iterative design, we boosted user engagement and satisfaction. This case study details my approach and its success.
Due to my non-disclosure agreement, I have removed or hidden any confidential information from this case study. The information presented here is based on my own experience and does not represent the views of Sotrender.
For the full experience, view this case study on a tablet or desktop. Some elements are best seen on larger screens.
introduction
introduction
Overview and Context
About the company
About the company
Sotrender is an analytical platform designed to measure the efficiency of social media communication. It also functions as a moderation tool for ads and posts on Facebook and other social media platforms.
Sotrender is an analytical platform designed to measure the efficiency of social media communication. It also functions as a moderation tool for ads and posts on Facebook and other social media platforms.
Sotrender is an analytical platform designed to measure the efficiency of social media communication. It also functions as a moderation tool for ads and posts on Facebook and other social media platforms.
What does it do?:
What does it do?:
What does it do?:
β’ Provides detailed analytics and reports on social media activities.
β’ Automates tasks like scheduling, dispatching, and communication
β’ Provides detailed analytics and reports on social media activities.
β’ Automates the moderation of ads and posts.
β’ Provides a mobile app for efficient on-site work and online booking tools
β’ Automates the moderation of ads and posts.
β’ Delivers actionable insights with real-time data to enhance engagement.
β’ Offer valuable insights with real-time reporting and analytics to optimize your business
β’ Delivers actionable insights with real-time data to enhance engagement.
My Role
My Role
As a Senior UX Designer and Product Team Leader at Sotrender, I had the opportunity to own and lead the design process of new features and iterations of Sotrender from early-stage feature discovery through usability testing, final delivery, launch, and the full-stage life cycle of improving the product experience.
As a Senior UX Designer and Product Team Leader at Sotrender, I had the opportunity to own and lead the design process of new features and iterations of Sotrender from early-stage feature discovery through usability testing, final delivery, launch, and the full-stage life cycle of improving the product experience.
As a Senior UX Designer and Product Team Leader at Sotrender, I had the opportunity to own and lead the design process of new features and iterations of Sotrender from early-stage feature discovery through usability testing, final delivery, launch, and the full-stage life cycle of improving the product experience.
Planning & Scope Definition
Defined the strategy of Sotrender and contributed to defining operational success metrics, roadmap, and sprint goals.
Defined the strategy of Sotrender and contributed to defining operational success metrics, roadmap, and sprint goals.
Defined the strategy of Sotrender and contributed to defining operational success metrics, roadmap, and sprint goals.
Design Execution & Validation
Designed and prototyped multiple ideas quickly, staying in touch with customers to validate product directions.
Designed and prototyped multiple ideas quickly, staying in touch with customers to validate product directions.
Designed and prototyped multiple ideas quickly, staying in touch with customers to validate product directions.
Customer Insights & Ideation
Led user research and usability testing, synthesizing and presenting results. Created a system for validating ideas through A/B testing.
Led user research and usability testing, synthesizing and presenting results. Created a system for validating ideas through A/B testing.
Led user research and usability testing, synthesizing and presenting results. Created a system for validating ideas through A/B testing.
Leading Team Workshops
Led various workshops such as experience mapping, creative problem-defining, and problem-solving sessions.
Led various workshops such as experience mapping, creative problem-defining, and problem-solving sessions.
Led various workshops such as experience mapping, creative problem-defining, and problem-solving sessions.
Team Management
β’ Built a design team and participated in recruiting new designers.
β’ Mentored junior designers and conducted 1:1s every week
β’ Designed and implemented a career path for the product team and led team retrospectives.
β’ Built a design team and participated in recruiting new designers.
β’ Mentored junior designers and conducted 1:1s every week
β’ Designed and implemented a career path for the product team and led team retrospectives.
β’ Built a design team and participated in recruiting new designers.
β’ Mentored junior designers and conducted 1:1s every week
β’ Designed and implemented a career path for the product team and led team retrospectives.
Product Leadership
β’ Provided leadership and direction to the product team, ensuring consistent progress and high-quality outcomes.
β’ Maintaining regular communication to align project goals. Represented the Product Team in management meetings and actively worked on company and team-level OKRs.
β’ Provided leadership and direction to the product team, ensuring consistent progress and high-quality outcomes.
β’ Maintaining regular communication to align project goals. Represented the Product Team in management meetings and actively worked on company and team-level OKRs.
β’ Provided leadership and direction to the product team, ensuring consistent progress and high-quality outcomes.
β’ Maintaining regular communication to align project goals. Represented the Product Team in management meetings and actively worked on company and team-level OKRs.
Task
Task
New Product Direction
The Challenges
The Challenges
As Sotrender became a stable market tool, growth, and user engagement plateaued, presenting several challenges:
As Sotrender became a stable market tool, growth, and user engagement plateaued, presenting several challenges:
As Sotrender became a stable market tool, growth, and user engagement plateaued, presenting several challenges:
β’ Market Saturation:
Sotrender stopped growing and engaging users, hindering international expansion.
β’ Cyclical Usage Pattern:
Users mainly visited twice a month to generate reports, seeing no reason for more frequent interaction.
β’ Market Saturation:
Sotrender stopped growing and engaging users, hindering international expansion.
β’ Cyclical Usage Pattern:
Users mainly visited twice a month to generate reports, seeing no reason for more frequent interaction.
β’ Market Saturation:
Sotrender stopped growing and engaging users, hindering international expansion.
β’ Cyclical Usage Pattern:
Users mainly visited twice a month to generate reports, seeing no reason for more frequent interaction.
β’ Lack of Engagement:
Limited interaction meant users didnβt perceive additional value, complicating increased usage or higher pricing.
β’ Ineffective Optimizations:
Previous efforts to optimize the user funnel, onboarding, and usability didnβt boost engagement and failed to address cyclical usage.
β’ Lack of Engagement:
Limited interaction meant users didnβt perceive additional value, complicating increased usage or higher pricing.
β’ Ineffective Optimizations:
Previous efforts to optimize the user funnel, onboarding, and usability didnβt boost engagement and failed to address cyclical usage.
β’ Lack of Engagement:
Limited interaction meant users didnβt perceive additional value, complicating increased usage or higher pricing.
β’ Ineffective Optimizations:
Previous efforts to optimize the user funnel, onboarding, and usability didnβt boost engagement and failed to address cyclical usage.
Strategic Approach to Enhancing User Engagement
Strategic Approach to Enhancing User Engagement
After identifying the main issues hindering Sotrenderβs growth, particularly the cyclical usage pattern, we needed a solution to increase user interaction. Our goal was to integrate Sotrender into the daily workflow of social media managers, strategists, and campaign planners.
Here is the strategic approach I proposed:
After identifying the main issues hindering Sotrenderβs growth, particularly the cyclical usage pattern, we needed a solution to increase user interaction. Our goal was to integrate Sotrender into the daily workflow of social media managers, strategists, and campaign planners.
Here is the strategic approach I proposed:
After identifying the main issues hindering Sotrenderβs growth, particularly the cyclical usage pattern, we needed a solution to increase user interaction. Our goal was to integrate Sotrender into the daily workflow of social media managers, strategists, and campaign planners.
Here is the strategic approach I proposed:
1. Understanding User Workflow:
β’ Survey Distribution:
We reached out to a select group of frequent users with the help of our customer service team.
β’ Targeted Outreach:
I have sent a focused survey to 250 users to understand their monthly activities and how Sotrender could become more integral to their routine.
1. Understanding User Workflow:
β’ Survey Distribution:
We reached out to a select group of frequent users with the help of our customer service team.
β’ Targeted Outreach:
I have sent a focused survey to 250 users to understand their monthly activities and how Sotrender could become more integral to their routine.
1. Understanding User Workflow:
β’ Survey Distribution:
We reached out to a select group of frequent users with the help of our customer service team.
β’ Targeted Outreach:
I have sent a focused survey to 250 users to understand their monthly activities and how Sotrender could become more integral to their routine.
2. Identifying High-Value Features:
β’ Prioritizing User Needs:
We analyzed survey responses to identify the most valued activities and prioritize features for regular use.
β’ Feature Integration:
We identified features that could integrate with our existing analytics and reporting capabilities, enhancing Sotrenderβs value proposition.
2. Identifying High-Value Features:
β’ Prioritizing User Needs:
We analyzed survey responses to identify the most valued activities and prioritize features for regular use.
β’ Feature Integration:
We identified features that could integrate with our existing analytics and reporting capabilities, enhancing Sotrenderβs value proposition.
2. Identifying High-Value Features:
β’ Prioritizing User Needs:
We analyzed survey responses to identify the most valued activities and prioritize features for regular use.
β’ Feature Integration:
We identified features that could integrate with our existing analytics and reporting capabilities, enhancing Sotrenderβs value proposition.
Validation of the direction
Validation of the direction
Defining the New Direction for the Product
User Feedback Collection
User Feedback Collection
β’ Targeted Outreach: We surveyed 250 frequent users to understand their daily and weekly workflows and identify activities Sotrenderβs functionalities could enhance.
β’ High Response Rate: We received 150 responses, providing a robust dataset for analysis.
β’ Targeted Outreach: We surveyed 250 frequent users to understand their daily and weekly workflows and identify activities Sotrenderβs functionalities could enhance.
β’ High Response Rate: We received 150 responses, providing a robust dataset for analysis.
β’ Targeted Outreach: We surveyed 250 frequent users to understand their daily and weekly workflows and identify activities Sotrenderβs functionalities could enhance.
β’ High Response Rate: We received 150 responses, providing a robust dataset for analysis.
Analyzing Survey Responses
β’ Collaboration: I worked with a product analyst to analyze survey responses, focusing on the most common and problematic cyclical tasks of social media managers.
β’ Key Findings: The moderation of social media profiles emerged as the most frequent task, a finding that could significantly boost the regular use of Sotrender.
β’ Collaboration: I worked with a product analyst to analyze survey responses, focusing on the most common and problematic cyclical tasks of social media managers.
β’ Key Findings: The moderation of social media profiles emerged as the most frequent task, a finding that could significantly boost the regular use of Sotrender.
Prioritizing and Key Insights on User Needs
Prioritizing and Key Insights on User Needs
Prioritization Workshop:
Key criteria for prioritization included:
β’ Existing Solutions:
Whether the task is currently addressed by other competitive applications and how effectively.
β’ User Satisfaction:
How satisfied users are with their current solutions for these tasks.
β’ Technical Feasibility:
Whether we had the technical capability to provide a solution for these tasks.
β’ User Impact:
The number of users affected by these tasks and the potential impact of providing a solution.
Prioritization Workshop:
Key criteria for prioritization included:
β’ Existing Solutions:
Whether the task is currently addressed by other competitive applications and how effectively.
β’ User Satisfaction:
How satisfied users are with their current solutions for these tasks.
β’ Technical Feasibility:
Whether we had the technical capability to provide a solution for these tasks.
β’ User Impact:
The number of users affected by these tasks and the potential impact of providing a solution.
Prioritization Workshop:
Key criteria for prioritization included:
β’ Existing Solutions:
Whether the task is currently addressed by other competitive applications and how effectively.
β’ User Satisfaction:
How satisfied users are with their current solutions for these tasks.
β’ Technical Feasibility:
Whether we had the technical capability to provide a solution for these tasks.
β’ User Impact:
The number of users affected by these tasks and the potential impact of providing a solution.
Key Insights:
β’ Moderation of Social Media Profiles:
Identified as a critical task that users perform frequently and where existing solutions were found lacking.
β’ Content Scheduling and Posting:
Users needed better tools for scheduling and posting content across multiple platforms.
β’ Real-time Analytics:
Providing users with real-time insights and analytics to help them make data-driven decisions more frequently.
β’ User Engagement Management:
Tools for managing interactions and engagement on social media, including responding to comments and messages.
Key Insights:
β’ Moderation of Social Media Profiles:
Identified as a critical task that users perform frequently and where existing solutions were found lacking.
β’ Content Scheduling and Posting:
Users needed better tools for scheduling and posting content across multiple platforms.
β’ Real-time Analytics:
Providing users with real-time insights and analytics to help them make data-driven decisions more frequently.
β’ User Engagement Management:
Tools for managing interactions and engagement on social media, including responding to comments and messages.
Key Insights:
β’ Moderation of Social Media Profiles:
Identified as a critical task that users perform frequently and where existing solutions were found lacking.
β’ Content Scheduling and Posting:
Users needed better tools for scheduling and posting content across multiple platforms.
β’ Real-time Analytics:
Providing users with real-time insights and analytics to help them make data-driven decisions more frequently.
β’ User Engagement Management:
Tools for managing interactions and engagement on social media, including responding to comments and messages.
starting new project
starting new project
Kick-starting the Social Inbox Project
Kick-off Meeting for Social Media Moderation
Kick-off Meeting for Social Media Moderation
I conducted a kick-off workshop with the product team and engineering leaders to initiate the social media inbox project. The meeting was documented and shared with the company to ensure alignment and transparency.
I conducted a kick-off workshop with the product team and engineering leaders to initiate the social media inbox project. The meeting was documented and shared with the company to ensure alignment and transparency.
I conducted a kick-off workshop with the product team and engineering leaders to initiate the social media inbox project. The meeting was documented and shared with the company to ensure alignment and transparency.
Custom Design Process for Social Media Moderation
Custom Design Process for Social Media Moderation
After the kick-off workshop, I developed a flexible design process for enhancing social media moderation features. This adaptable process allowed for iteration based on feedback and evolving goals, and it was shared with the team.
After the kick-off workshop, I developed a flexible design process for enhancing social media moderation features. This adaptable process allowed for iteration based on feedback and evolving goals, and it was shared with the team.
After the kick-off workshop, I developed a flexible design process for enhancing social media moderation features. This adaptable process allowed for iteration based on feedback and evolving goals, and it was shared with the team.
bUilding understanding
bUilding understanding
Primary Research
Defining Research Questions
Defining Research Questions
We started with a kick-off workshop to define our primary research questions and hypotheses, clarifying assumptions about the product problem and user interactions. Key questions included:
β’ What are our assumptions about the product problem we want to solve?
β’ How could the product be used?
β’ How are people solving the problem right now?
These formed our research plan, guided by Tomer Sharon's "Validating Product Ideas.
We started with a kick-off workshop to define our primary research questions and hypotheses, clarifying assumptions about the product problem and user interactions. Key questions included:
β’ What are our assumptions about the product problem we want to solve?
β’ How could the product be used?
β’ How are people solving the problem right now?
These formed our research plan, guided by Tomer Sharon's "Validating Product Ideas.
We started with a kick-off workshop to define our primary research questions and hypotheses, clarifying assumptions about the product problem and user interactions. Key questions included:
β’ What are our assumptions about the product problem we want to solve?
β’ How could the product be used?
β’ How are people solving the problem right now?
These formed our research plan, guided by Tomer Sharon's "Validating Product Ideas.
User Interviews
User Interviews
With our research plan set, I conducted 10 user interviews to gain insights into our target users' daily workflows and challenges. This structured primary research provided a clear understanding of user problems and opportunities, crucial for guiding the next steps in product development.
With our research plan set, I conducted 10 user interviews to gain insights into our target users' daily workflows and challenges. This structured primary research provided a clear understanding of user problems and opportunities, crucial for guiding the next steps in product development.
With our research plan set, I conducted 10 user interviews to gain insights into our target users' daily workflows and challenges. This structured primary research provided a clear understanding of user problems and opportunities, crucial for guiding the next steps in product development.
Synthesizing Insights and Prioritizing Key Findings
Synthesizing Insights and Prioritizing Key Findings
Workshop Outcomes:
β’ Response Time:
Need for faster response times.
β’ Notifications:
Issues with notification handling.
β’ CMS/Documents:
Improvement needed in managing documents.
β’ History & Search:
Difficulty in tracking past interactions.
Workshop Outcomes:
β’ Response Time:
Need for faster response times.
β’ Notifications:
Issues with notification handling.
β’ CMS/Documents:
Improvement needed in managing documents.
β’ History & Search:
Difficulty in tracking past interactions.
Workshop Outcomes:
β’ Response Time:
Need for faster response times.
β’ Notifications:
Issues with notification handling.
β’ CMS/Documents:
Improvement needed in managing documents.
β’ History & Search:
Difficulty in tracking past interactions.
Next Steps:
β’ Summarized findings shared with the team to ensure alignment on priorities.
β’ Insights guided secondary research to validate findings and explore solutions.
Next Steps:
β’ Summarized findings shared with the team to ensure alignment on priorities.
β’ Insights guided secondary research to validate findings and explore solutions.
Next Steps:
β’ Summarized findings shared with the team to ensure alignment on priorities.
β’ Insights guided secondary research to validate findings and explore solutions.
Secondary Research
Detailed Exploration through Secondary Research
Detailed Exploration
Post-workshop, we focused on key issues in social media content moderation. I conducted five more interviews to target the identified problems. Results were synthesized into a Jobs-to-Be-Done (JTBD) framework, offering actionable insights for concept development. JTBD was chosen over personas for a dynamic, goal-oriented approach.
Post-workshop, we focused on key issues in social media content moderation. I conducted five more interviews to target the identified problems. Results were synthesized into a Jobs-to-Be-Done (JTBD) framework, offering actionable insights for concept development. JTBD was chosen over personas for a dynamic, goal-oriented approach.
Evaluating Competitorsβ Approaches to Social Media Moderation
Evaluating Competitors
Post-interviews, I conducted a competitive analysis to ensure our solution was innovative and user-centric.
Post-interviews, I conducted a competitive analysis to ensure our solution was innovative and user-centric.
Key Insights from Competitive Analysis:
β’ Agora Pulse: Integrated inbox and listening features but lacks advanced notification filtering.
β’ Napoleon: Comprehensive moderation with chronological filtering but limited messaging app integration.
β’ SocialBakers: Strong monitoring and management, advanced tagging, and filtering but available with higher-tier plans.
β’ Sprout Social: Excels in analytics and social listening but lacks features for rapid moderation response.
Key Insights from Competitive Analysis:
β’ Agora Pulse: Integrated inbox and listening features but lacks advanced notification filtering.
β’ Napoleon: Comprehensive moderation with chronological filtering but limited messaging app integration.
β’ SocialBakers: Strong monitoring and management, advanced tagging, and filtering but available with higher-tier plans.
β’ Sprout Social: Excels in analytics and social listening but lacks features for rapid moderation response.
Key Aspects for Development:
1. Efficient Notification Filtering: Advanced filtering options for specific notifications.
2. Seamless Integration: Smooth integration with popular messaging apps.
3. User-Centric Tagging System: Robust tagging and categorization for effective content management.
Key Aspects for Development:
1. Efficient Notification Filtering: Advanced filtering options for specific notifications.
2. Seamless Integration: Smooth integration with popular messaging apps.
3. User-Centric Tagging System: Robust tagging and categorization for effective content management.
developing The Solution
Defining and developing
Designing the Social Media Moderation Solution
Designing the Solution
Ideation and Initial Sketches
Ideation and Initial Sketches
I developed the information architecture, user flows, and sketches during ideation workshops with the product team. Using techniques like Crazy 8 and the βHow Might Weβ (HMW) method, we focused on specific problems identified earlier to ensure solutions aligned with user needs and job-to-be-done (JTBD).
I developed the information architecture, user flows, and sketches during ideation workshops with the product team. Using techniques like Crazy 8 and the βHow Might Weβ (HMW) method, we focused on specific problems identified earlier to ensure solutions aligned with user needs and job-to-be-done (JTBD).
Mid-Fidelity Mockups and Prototyping
Mid-Fidelity Mockups and Prototyping
After several rounds of iteration on the sketches and user flows, I created mid-fidelity mockups and began prototyping. This phase involved refining the visual and interactive aspects of the design while maintaining close collaboration with the product and engineering teams.
After several rounds of iteration on the sketches and user flows, I created mid-fidelity mockups and began prototyping. This phase involved refining the visual and interactive aspects of the design while maintaining close collaboration with the product and engineering teams.
After several rounds of iteration on the sketches and user flows, I created mid-fidelity mockups and began prototyping. This phase involved refining the visual and interactive aspects of the design while maintaining close collaboration with the product and engineering teams.
usability testing
usability testing
Validating Design
Planning and Conducting Usability Tests
Once the primary user scenarios were solidified in mid-fidelity designs and a working prototype was created, I began planning the usability testing phase. The goal was to gather user feedback on the proposed MVP solution. I prepared detailed test scenarios and a structured plan for conducting usability tests, creating tasks to simulate real-world use of the new social media moderation feature.
Once the primary user scenarios were solidified in mid-fidelity designs and a working prototype was created, I began planning the usability testing phase. The goal was to gather user feedback on the proposed MVP solution. I prepared detailed test scenarios and a structured plan for conducting usability tests, creating tasks to simulate real-world use of the new social media moderation feature.
Once the primary user scenarios were solidified in mid-fidelity designs and a working prototype was created, I began planning the usability testing phase. The goal was to gather user feedback on the proposed MVP solution. I prepared detailed test scenarios and a structured plan for conducting usability tests, creating tasks to simulate real-world use of the new social media moderation feature.
Analyzing Feedback
and Key Insights
Analyzing Feedback
and Key Insights
After usability tests, I synthesized feedback to identify key insights for refining the design. I documented common issues and suggestions from participants and shared these findings with the product and engineering teams to prioritize changes.
After usability tests, I synthesized feedback to identify key insights for refining the design. I documented common issues and suggestions from participants and shared these findings with the product and engineering teams to prioritize changes.
After usability tests, I synthesized feedback to identify key insights for refining the design. I documented common issues and suggestions from participants and shared these findings with the product and engineering teams to prioritize changes.
Key Usability Feedback and Insights:
1. Quick Access to Comment Management:
Users need immediate access to options for managing comments and enhancing efficiency.
2. Improved Tag Filtering:
Clear and prominent tag filtering, especially for Messenger, is crucial for better organization.
3. Unified Notification Inbox:
A single notification inbox simplifies management.
1. Quick Access to Comment Management:
Users need immediate access to options for managing comments and enhancing efficiency.
2. Improved Tag Filtering:
Clear and prominent tag filtering, especially for Messenger, is crucial for better organization.
3. Unified Notification Inbox:
A single notification inbox simplifies management.
1. Quick Access to Comment Management:
Users need immediate access to options for managing comments and enhancing efficiency.
2. Improved Tag Filtering:
Clear and prominent tag filtering, especially for Messenger, is crucial for better organization.
3. Unified Notification Inbox:
A single notification inbox simplifies management.
4. Efficient Archiving System:
Users want a reliable archive system to store and retrieve past interactions.
5. Streamlined Response Workflow:
Speed and ease of responding to new content are vital for maintaining user engagement and satisfaction.
4. Efficient Archiving System:
Users want a reliable archive system to store and retrieve past interactions.
5. Streamlined Response Workflow:
Speed and ease of responding to new content are vital for maintaining user engagement and satisfaction.
4. Efficient Archiving System:
Users want a reliable archive system to store and retrieve past interactions.
5. Streamlined Response Workflow:
Speed and ease of responding to new content are vital for maintaining user engagement and satisfaction.
Additional suggestions included customizable response templates, an intuitive interface, and seamless integration with existing tools, providing clear direction for refining the MVP.
Additional suggestions included customizable response templates, an intuitive interface, and seamless integration with existing tools, providing clear direction for refining the MVP.
Additional suggestions included customizable response templates, an intuitive interface, and seamless integration with existing tools, providing clear direction for refining the MVP.
final Design and Product Analytics
final Design +
Product Analytics
final Design and Product Analytics
High-Fidelity Designs and KPI Tracking
High Fidelity Designs and Design System
After incorporating engineering feedback, I started high-fidelity designs, creating new components for the Social Inbox using our Design System. I iterated on designs based on internal feedback, aiming to develop a robust MVP for testing and further iteration.
After incorporating engineering feedback, I started high-fidelity designs, creating new components for the Social Inbox using our Design System. I iterated on designs based on internal feedback, aiming to develop a robust MVP for testing and further iteration.
After incorporating engineering feedback, I started high-fidelity designs, creating new components for the Social Inbox using our Design System. I iterated on designs based on internal feedback, aiming to develop a robust MVP for testing and further iteration.
Product Analytics and KPI Monitoring
Product Analytics and KPI Monitoring
In parallel, I collaborated with our Product Analyst to define KPIs for the Social Inbox feature. We identified key metrics and established a measurement plan. We planned the MVP release for alpha users to gather feedback and data before a full rollout.
In parallel, I collaborated with our Product Analyst to define KPIs for the Social Inbox feature. We identified key metrics and established a measurement plan. We planned the MVP release for alpha users to gather feedback and data before a full rollout.
In parallel, I collaborated with our Product Analyst to define KPIs for the Social Inbox feature. We identified key metrics and established a measurement plan. We planned the MVP release for alpha users to gather feedback and data before a full rollout.
Rolling Out the MVP of Social Inbox
For the MVP rollout, we leveraged the power of Mixpanel for analytics. This tool allowed us to monitor usage, identify issues, and make data-driven decisions. Key feedback from the alpha users led to enhancements, ensuring a refined and successful deployment for all users.
For the MVP rollout, we leveraged the power of Mixpanel for analytics. This tool allowed us to monitor usage, identify issues, and make data-driven decisions. Key feedback from the alpha users led to enhancements, ensuring a refined and successful deployment for all users.
Results
Situation
Outcomes and Learnings
Addressing Initial Challenges
Addressing Initial Challenges
After a few iterations, the Social Inbox effectively tackled issues of market saturation, cyclical usage patterns, and lack of engagement by integrating into usersβ daily workflows. This ensured consistent value for social media managers beyond bi-monthly report generation.
After a few iterations, the Social Inbox effectively tackled issues of market saturation, cyclical usage patterns, and lack of engagement by integrating into usersβ daily workflows. This ensured consistent value for social media managers beyond bi-monthly report generation.
After a few iterations, the Social Inbox effectively tackled issues of market saturation, cyclical usage patterns, and lack of engagement by integrating into usersβ daily workflows. This ensured consistent value for social media managers beyond bi-monthly report generation.
Market Saturation
Enhanced product differentiation with new features.
Market Saturation
Enhanced product differentiation with new features.
Market Saturation
Enhanced product differentiation with new features.
Market
Saturation
Enhanced product differentiation with new features.
Lack of Engagement
Provided additional value that justified increased platform usage.
Cyclical Usage Pattern
Increased daily user engagement through regular content moderation.
Lack of Engagement
Provided additional value that justified increased platform usage.
Lack of Engagement
Provided additional value that justified increased platform usage.
Lack of Engagement
Provided additional value that justified increased platform usage.
Cyclical Usage Pattern
Increased daily user engagement through regular content moderation.
Cyclical Usage Pattern
Increased daily user engagement through regular content moderation.
Cyclical Usage Pattern
Increased daily user engagement through regular content moderation.
User Engagement
and Feedback
Feedback from users was overwhelmingly positive. Appreciation for enhanced moderation capabilities exceeded basic options on platforms like Facebook and Instagram, driving higher engagement levels.
Feedback from users was overwhelmingly positive. Appreciation for enhanced moderation capabilities exceeded basic options on platforms like Facebook and Instagram, driving higher engagement levels.
Reflections: Key Learnings and Insights
Reflections: Key Learnings and Insights
β’ Transparent Communication:
Better internal alignment was needed, especially between marketing and other departments.
β’ Marketing Team Engagement:
The marketing team needed to be more active in promoting the feature.
β’ Transparent Communication:
Better internal alignment was needed, especially between marketing and other departments.
β’ Marketing Team Engagement:
The marketing team needed to be more active in promoting the feature.
β’ Addressing Customer Needs:
The product effectively met target audience demands and reinforced a customer-centric approach.
β’ Alignment and Knowledge Sharing:
Highlighted the need for better alignment and knowledge sharing within the team, involving all customer touchpoints.
β’ Addressing Customer Needs:
The product effectively met target audience demands and reinforced a customer-centric approach.
β’ Alignment and Knowledge Sharing:
Highlighted the need for better alignment and knowledge sharing within the team, involving all customer touchpoints.
Have Questions or Need More Details?
Letβs Connect!
Have Questions, Need More Details?
Letβs Connect!
Every project has unique challenges and opportunities. Let's chat if youβre curious about the Social Inbox project or how similar strategies can elevate your business.
Every project has unique challenges and opportunities. Let's chat if youβre curious about the Social Inbox project or how similar strategies can elevate your business.
Products
βββββββββββ
π Build from Scratch
Coming Soon!
βββββββββββ
π§ Enhance with New Features
Coming Soon!
βββββββββββ
π Improve with User Feedback
Coming Soon!
Β© 80/20 Design 2024. All rights reserved. Privacy Policy. Terms of Use.
Products
βββββββββββ
π Build from Scratch
βββββββββββ
π§ Enhance with
New Features
βββββββββββ
π Improve with User
Feedback
Coming Soon!
Β© 80/20 Design 2024. All rights reserved.
Products
ββββββββββ
ββββββββββ
ββββββββββ
π Build from Scratch
π§ Enhance with
New Features
π Improve with
User Feedback
Coming Soon!
Β© 80/20 Design 2024. All rights reserved.